用HMS替代谷歌方案,华为的最终目的是什么?

华为希望通过开发HMS Core,提供服务API,吸引海外的软件厂商使用HMS Core来开发适用于华为手机的软件,从而补充HMS的短板。对华为来说,即便抛开替代谷歌因素,HMS也有潜力成为赚钱利器。

2月24日,华为在西班牙发布了新一代折叠屏手机MateXs。与之同时更新的,还有华为移动服务HMS Core(华为移动核心服务)4.0。它的发布意味着华为在替代谷歌方案的进程上再下一城,也是华为今年在软件层面的最重要一仗。

在本次发布会上,华为重点介绍了升级后的HMS Core4.0,这是华为终端云服务的开放能力合集,包括华为终端云服务开放能力,包括华为机器学习服务(MLKit)、统一扫码服务(ScanKit)、华为地图服务(MapKit)、华为广告服务(HUAWEI Ads)等。

自从谷歌公司宣布停止与华为合作后,华为仍然能够继续使用安卓系统,但在2019年5月16日之后开发的新手机却不能够再预装和使用谷歌移动服务GMS了

所谓的GMS不仅涵盖谷歌地图、Gmail、搜索、Youtube、安卓应用市场等服务,还包括提供给开发者使用的GMS Core功能,如果手机上并未预装GMS Core,那么任何使用它来开发的APP都不能够在手机上使用

虽然这对中国用户并不构成影响,但的确为华为在海外的销量带来了冲击。对海外用户来说,没有GMS就像中国用户无法使用微信、支付宝等基础软件。

为寻求解决方案,华为在2019年8月的开发者大会上发布了华为移动服务HMS生态。作为GMS的替代。随后,华为宣布将推出10亿美元的“耀星计划”,邀请全球开发者加入到HMS生态中。

作为一家更擅长硬件的通信设备制造商,相比其自研一系列互联网软件服务,华为把更多期望放在了第三方开发者身上。华为希望通过开发HMS Core,提供服务API,吸引海外的软件厂商使用HMS Core来开发适用于华为手机的软件,从而补充HMS的短板。

目前,华为全球注册开发者已经超过130万,全球接入HMS Core的应用数量超过5.5万款。

尽管华为已经铺好了基础设施,生态建设也并非一蹴而就。既有的GMS已经拥有非常成熟的生态和极高的普及程度,华为想从中杀出一个口子,还有很漫长的路要走。

为了加快HMS生态的建设,华为还专门成立了全面负责HMS生态建设的二级部门——全球生态发展部,人员暂定36人,隶属消费者BG,负责人汪严旻,向余承东汇报。公开资料显示,汪严旻曾担任华为终端手机产品线副总裁、华为东北欧消费者业务总裁等职位。

二级部门的地位仅次于四大BG,这意味着HMS生态建设将是华为长期的战略重点。余承东在发布会上表明了华为对于HMS的期待:“消费者可以选择苹果的Apple Store,也可以选择谷歌的Google Play,未来,还可以选择华为的HMS。

对华为来说,即便抛开替代谷歌因素,HMS也有潜力成为赚钱利器。一个可参照的例子是,仅谷歌应用商店google play这一项应用,就在2018年创造了248亿美元的收入。

余承东也宣布了华为应用市场的最新用户数据:自华为应用市场2011年对全球发布后,已经成为全球前三的应用市场,已登录超过全球170个国家和地区,月活跃用户达4亿。除此之外,华为应用市场还提供其与ov、小米等手机厂商联合推出的快应用功能,这是一种基于行业标准开发的免安装应用,它无需安装,即点即开,占用较小手机内存空间。目前,华为应用市场已上架超过1700个快应用。

实际上,自从海外供应受阻后,华为就一直在推行谷歌系服务的替代方案。除了HMS之外,另一个更受关注的是替代安卓的鸿蒙系统。余承东曾透露,鸿蒙已经完成了手机端适配,达到可商用水平,一夜之间所有华为手机的系统都可以换成鸿蒙,包括主流应用。但考虑到目前安卓仍然可用,华为暂时不会这样做。

民生证券计算机行业首席分析师强超廷认为,华为的野心在于,待鸿蒙OS适配和条件成熟后,可直接将HMS生态下的应用直接迁移至以鸿蒙OS为操作系统的手机上,实现华为手机全自有配置,即可进一步削弱外部环境波动对移动端业务的影响,打破现有移动端中安卓和苹果的平衡。

HMS 是华为软件层面整体实现替换的最关键的一环,但无论是鸿蒙还是HMS,华为都必须面对生态建设的长期挑战。

值得一提的是, 2月25日凌晨,华为旗下子品牌荣耀已在欧洲市场发布了搭载HMS服务的荣耀V30系列手机,这是华为旗下首款预装HMS生态的智能手机,它将代表华为系产品正式接受海外市场的考验。

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