为垂直行业提供大数据营销SaaS,「聪创科技」获千万元天使轮融资

大数据行业应用运营商聪创科技近日宣布完成 1000 万元天使轮融资,由同程众创的启程金禾基金领投,花季成长创投及九洲投资集团跟投。资金将用于技术研发、市场开拓及团队建设。

聪创科技成立于2015年,主要基于全网大数据、行业化算法等技术为各行业定制开发应用并负责运营,实现大数据在各行业的应用及变现。

从产品而言,聪创为合作企业提供智能营销SAAS,配以营销策略及线上线下融合(OMO)的获客套餐等方式,将营销精准化、系统化、数据科技化。目前,聪创已与房地产全国Top100开发商、大型快消品牌、全国零售连锁品牌、教育、旅游等行业客户达成合作。

本轮融资后,聪创科技将以江浙沪为核心,拓展至长三角经济圈15个城市。

据了解,聪创科技系同程众创孵化的创业项目。同程众创系同程旅游旗下公司,负责挖掘移动互联网、大数据、人工智能等新技术项目,或将旅游与其他行业相结合的创新型项目。目前在孵创业项目25个。

对于此次孵化项目的融资,同程众创表示,目前大数据行业应用开发尚处于起步阶段,全国未出现寡头,聪创科技在行业内的特点在于具有创新的服务模式,让数据技术在线上线下场景中实现了完整闭环,更垂直、更落地、更具竞争力。

在团队方面,创始人左许峰历任万科、华夏幸福,具备房地产、互联网及广告连续跨界创业经验。CTO张屹乾曾就职于Google,任房多多技术负责人,具备10多年平台研发及数据挖掘经验。

本文主要内容引自 36氪

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