2018虚拟现实:泡沫之后的真成长?

大数据元年、云计算元年、虚拟现实元年、人工智能元年、… 科技互联网圈好像特别偏爱“元年”这个词。但是很多在经历元年之后,也都会经历从火热到遇冷,再到不断的兼并收购,市场日益饱和,资本的合并与退出阶段。这两年“虚拟现实”无疑是科技圈中受到关注较多的一块产业,它在经历了过山车式的元年之后,将有怎样的未来,相信也是很多人关注的。

随着技术的飞速发展,虚拟现实这些词汇越来越多的出现在人们的视野中,在展会的现场,我们经常看到为了体验虚拟现实排队的长龙,在一些城市的热门商业区域也不乏虚拟现实线下体验店。2015-2016年,资本开始大量进入虚拟现实领域,资本市场和虚拟现实行业都开始出现不理性的疯狂,各路虚拟现实论坛就像巨星演唱会一般场场爆满,虚拟现实一词也瞬间成为了巨大的“摇钱树”。资本的疯狂催生了一大批的虚拟现实企业。

但整个行业在快速发展的同时也涌现出一些问题,如设备昂贵、内容稀缺、易引起眩晕等。

目前来看,内容稀缺依然是阻碍虚拟现实发展的重要因素之一,从虚拟现实内容来看,整个行业普遍认为,游戏和影视将成为最先发展和盈利的内容。2015年在很多城市的商业中心和购物广场许许多多的虚拟现实体验馆开了起来,但因缺乏真正有价值的内容导致客户的粘性极低,最终都停留在体验阶段,周边的人群体验完成,很难有二次消费,这也是导致很多体验店纷纷闭店的原因。

经历过野蛮生长之后,在资金、技术、人才方面的短缺极大的制约了企业发展,无数虚拟现实企业因弹尽粮绝倒下,从刚开始的高速发展,再到中期被唱衰,再到现在的平稳发展,虚拟现实也经历着其他热门领域经历过的一切,不仅有繁荣背后引来的无数质疑,也在某些领域取得了傲人成绩。

专家认为从“虚拟现实”这个行业的宏观进度上来看,这两年的发展速度确实是在加快,但易用性、眩晕症问题还没有很好的解决,放眼整个产业的发展来看,现在的虚“虚拟现实”依然非常的不成熟,有人认为它的应用深度不够,没有被广泛的应用起来,只能成为少数人的游戏。但事实并不如此,很多虚拟现实创业者正在努力地将它应用到国内的市场当中去,年前移动微世界(北京)网络科技有限公司推出的远程虚拟现实3D会议室,将真实的会议场景虚拟在3D空间,构建的仿真会议室,无疑是虚拟现实在会议行业的深度应用,深受市场欢迎。

也有专家认为,前沿的科学技术易给人们带来某种潜在的恐惧,由于对难以适应的新技术的陌生,以及对颠覆性创新的抵触,人们容易放大新技术的隐忧。所以应以开放的心态,拥抱新事物,同时依靠技术的不断发展解决存在的问题。每一个技术的发展和进步都有一个过程,虚拟现实有极其广阔的未来,需要不断实践和创造,才能更好地应用于我们的日常生活。

任何技术的爆发从来都是凭借前期默默无闻的深厚积累,泡沫催生了无数看似完美的成长故事,市场真伪难辨,泡沫之后,“伪成长”被逐步证伪,坚持积累的“真成长”方能浮出水面, 我们坚定认为虚拟现实这个行业也不例外,2018虚拟现实将逐步退去泡沫,泡沫之后,那些商业模式落地的“真成长”将脱颖而出!近期也有媒体称,虚拟现实硬件设备的价格的下跌将带来新一轮需求的增长。

329 thoughts on “2018虚拟现实:泡沫之后的真成长?”

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