极光大数据在纳斯达克上市,开盘价9美元

北京时间7月26日晚,移动大数据服务商极光在纳斯达克敲钟上市,股票代码为JG,发行9,060,000股美国存托股票(“ADS”)。上市当日,极光公布发行价为8.5美元,处在发行区间低位。开盘价为9美元,盘中一度涨超10%。当前市值为7.34亿美元。

恰逢今晚,拼多多同在纳斯达克,近期还有诸多中国互联网企业赴港赴美上市。谈到为何选在此时上市,极光CEO罗伟东和联合创始人陈菲表示,两年前就已有上市计划,去年达成业绩目标后随即启动上市流程。

公开资料显示,极光成立于2011年,它自身定位为移动互联网大数据解决方案平台。按业务划分,极光主要有两部分业务,一部分是向移动应用开发者提供服务套件,如推动通知的极光推送、提供数据报表的极光统计等;另一部分,极光将从开发者服务里获取数据,然后输出大数据解决方案,精准营销是它们讲的主要故事:把收集到的线上线下数据打标签,形成覆盖人口属性、设备分析、一般行为等标签的用户画像,再通过为移动应用提供精准用户的广告变现。

给极光贡献营收大头的精准营销业务和给开发者提供的工具属性类服务一起,带动极光营收三倍左右增长,从2016年的7030万元,增长至2017年的2.847亿元。截至2018年3月31日,极光Q1季度营收1.264亿元,同比增幅达295.1%。

极光营收高速增长的背面,是公司暂未扭亏且亏损有扩大趋势。2016年极光净亏损6140万元,到2017年扩大至9030万元。今年Q1季度,亏损相比去年同期略扩大,达2210万元。

虽说极光或能凭借降低的亏损率,和由AI驱动的愈发精准的数据解决方案,向投资者描述充满前景的未来,但上市后极光面临的挑战并没减少,反而因为数据来源、数据隐私监管趋势收紧和竞争激烈等方面将愈发承压。

极光的商业模式建立在从开发者处获得的数据基础上,比如微信、QQ、淘宝、爱奇艺、腾讯视频等应用是极光的部分数据来源。考虑到互联网大部分数据都掌握在BAT等大公司手中,极光将承受开发者未来或许会禁止其访问或使用其数据的风险。极光在招股书中也提到了这点。

另外,作为大数据服务商,极光未来还可能受到用户对数据隐私问题日益敏感,及监管政策收紧的影响。尤其,极光有开拓海外市场的打算,很难说能依照现有商业模式去做。

对此,罗伟东和陈菲表示,极光在数据的采集和使用方面是按照谷歌最高标准要求自己的。另外,极光未来的主要市场还是在中国,“中国市场非常大”,但同时会进行海外布局,比如首先会考虑东南亚、印度等跟中国环境近似的国家和地区,“那里有强大的开发者群体,这样成功几率比较大”。

竞争方面,为极光贡献绝大部分营收的精准营销,在现有领域竞争已非常激烈,类似于极光从移动应用数据切入的玩家就有如Talkingdata、个推等。谈到极光的优势,公司核心优势是极光的开发者社区,目前已拥有34.4万移动应用开发者,可借此了解开发者需求,提供符合其需求的产品。

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