区块链初创公司可以通过3种方式来教育他们的新手用户

Samantha:在过去的一年里,我在这个行业工作过,我发现加密创业公司希望用户与他们的项目互动,但是没有意识到主流公众仍然不知道区块链和加密货币是什么。

我已经帮助众多区块链和加密货币初创公司讲述他们的故事,创始人和团队成员在解释项目时很容易获得技术。因此,在宣布他们想要通过区块链技术革命化能源行业或房地产行业之前,他们必须首先考虑一些方法来教育他们的潜在客户,合作伙伴和投资者。

“如何”?

比特币,以太坊是什么,区块链是如何工作的,以及如何购买和出售加密货币这些基本问题的答案看起来很明显,但对于使用加密货币的新手来说,这往往是非常复杂的。

其中一家与我合作的加密货币经纪公司允许人们在他们的平台上购买,出售和交换比特币和以太坊,但他们没有持有或存储任何客户的加密货币。

这是如何工作的:

与在银行账户中存储法定货币不同,您可以将比特币或以太坊存储在可在线或离线生成的加密货币“钱包”上。

然后,为了将钱转移到加密货币钱包,您需要将其发送到长度为26到35个字母数字字母的钱包地址。

将加密货币转移到钱包的过程对于不熟悉其工作原理的人来说是相当艰巨的,因为如果你犯了一个错误,转移是不可逆转的。

也没有中央当局可以找回丢失的资金或帮助重置银行密码。

在我客户的案例中,由于客户将他们的加密货币转移到错误的地址,客户多次报告了损失的资金。

在其他情况下,客户忘记了他们放置私钥密码的位置,这与忘记密码相似。

在这两种情况下,我的客户都无法帮助他们,因为这些细节不存储在中央数据库中。

了解比特币的分散性以及中央政府无法控制或干扰区块链交易的事实对于即将开始使用加密货币的用户来说是有用的信息。

我们放在一起的一些博客文章的例子大致如下:“我们是一个加密货币经纪人而不是钱包”和“什么是私钥和公钥”。

首先解决的问题?

区块链和加密货币初创公司应该被看作是想解决问题的普通初创公司,而恰巧恰巧使用区块链技术。没有什么花哨或复杂的。

我的一位客户使人们能够通过区块链技术拥有和共享房地产。但在直接了解区块链方面的工作原理以及为什么他们推出了加密货币标记之前,我认为讲述为什么首先需要他们的平台更为重要。

我们认为重要的是先谈谈当前房地产业中传统租赁模式的问题,因为它有利于顶层业主,让租户处于弱势职位,权利有限。我们还探讨了为什么Airbnb本质上仍然是一个小型租赁平台,并不能促进“真正的”共享经济。

最后,我们概述了围绕共同事业聚集社区的平台的好处。只有在那时我们才提出区块链技术作为解决方案,因为它可以促进人们在分散的社区网络上拥有和共享财产的平台。

我们发现,当我们用这种方式讲述故事时,更多的人对创业公司感兴趣。

这对他们有什么用?

就像你我一样,人们想知道他们的内容。因此,以同样的方式,这就是加密初创公司在讲述他们的故事时应该优先考虑的事情。

我的一位客户正在试用一个平台,让人们可以在区块链上与邻居之间交易可再生能源。尽管通过微电网中的加密货币代币进行点对点能源交易的想法对某些人来说可能很有吸引力,但其他人可能并不在意。

关键的故事应该集中在如何让人们日常受益。它会减少能源账单的成本吗?人们真的可以向邻居出售太阳能吗?它是否能够更好地获得可再生能源?这个能源交易平台会减少他们的碳足迹吗?这些是普通用户在参与这样的项目之前可能会问的问题。

关注这些问题的答案可能会吸引主流公众的更多兴趣。例如,“这种基于区块链的能源启动可以降低能源费用成本”将是一个比“区块链如何彻底改变能源行业”更加关键的角度。

如果区块链和加密货币初创公司采用这三种方法向公众宣传他们的项目,行业将受益于更广泛的采用和理解。

本文主要内容翻译引自 techinasia

338 thoughts on “区块链初创公司可以通过3种方式来教育他们的新手用户”

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